- Growth hacking
- Anti-echo chamber
- Relationship building
Benny is one of the founding members of CryptoKitties. He is responsible for investigating and deploying new regional, demographic, and product growth. Benny launched the alpha for CryptoKitties at ETHWaterloo, helped CryptoKitties receive coverage from original press channels like Quartz and TechCrunch, formed and established the early CryptoKitties community, and organized the showcase for CryptoKitties at the Ethereal Summit in NYC (which sold a $140K kitty in an auction for charity).
Benny attended the Haskayne School of Business at the University of Calgary before shifting his focus towards a BA Psychology with a minor in management and society. He took a semester off to take on a role at Glacier, a high growth social enterprise company. He rose to become their top employee, scaling their operations for a Canada-wide launch and growing the team to match. He developed their logistics and supply chain network, and built a university matchmaking app for students that secured a paid pilot in only ten months. From there Benny brought his skills to Lightship, an enterprise IIOT company, where he developed their content marketing strategy from the ground up, refined their outbound sales funnel and email campaigns, and established partnerships with engineering consulting firms. With Axiom Zen, Benny launched Toby on Product Hunt, and was an integral part of the team who has seen it grow to over 100,000 users in just ten months.
Currently, Benny is focusing on establishing CryptoKitties in the gaming industry by travelling and speaking across the world, organizing art exhibits with contemporary artists and galleries to actualize art on the blockchain, and bringing CryptoKitties to players around the world.
- Building companies
- Cooking with new ingredients
- Watching independent films