Layne Lafrance

The Contrarian

60% of the time, it works every time.
Brian Fantana
  • Blockchain
  • User experience interviews
  • Ecosystem research
Find Layne at
60% of the time, it works every time.
Brian Fantana

As Axiom Zen’s Contrarian, it’s Layne’s job to poke holes in our theories, explore ideas that have never been considered, and spark healthy and engaging debate among the team.

Layne’s role as devil’s advocate stems from her constant battle to see the world from a point of view that isn’t hers. That determination led to roles as Chapter President and Board Director for LET’S (Learn Empower Transform Solve), an NGO promoting the importance and accessibility of education in developing countries. She also won a spot in The Next Big Thing Accelerator with her startup, Iconik.

Layne is a Fellow of the Cansbridge Fellowship. She worked in Hong Kong for a health tech company, Heartisans, to help make the product more relevant to western audiences before their international launch. While there, Layne worked on customer discovery, marketing, UX, and design projects, but her most notable accomplishment is surviving life in a hostel that she shared with a cockroach named Fred.

After a successful internship at Axiom Zen, Layne returned as an integral part of both our blockchain and product teams, specializing in ecosystem research and reconnaissance. She is driven by a desire to build things that improve people's lives.