Mack Flavelle

When it comes to getting things off the ground, Mack takes the same approach as NASA: analysis, thought, and a whole lot of fire.

Axiom Zen's personal instigator has a history of shooting for the moon. The founder of Hammer & Tusk, a force driving virtual reality (VR) into the mainstream, Axiom Zen was lucky to acquire Mack when we acquired his company. An advisor to multiple startups, the former VP of Marketing at Tapstream (an app marketing cloud service), and co-founder of Compass Engine, Mack's experience is a lot like him: results-orientated, wholly impressive, and unwilling to be defined by a neat little box.

In a perfect summation of his work ethic and attitude, Mack conceived the "Terrorist-to-Coward" Chrome extension in a single afternoon; days later, USA Today and the CBC came calling. Since joining Axiom Zen, he's led product on Sugar Skulls, launched the AI newsletter Leviathan.ai, and built out our in-house VR team. His most notable contribution, however, is helping ethereal ideas get to tangible proof-of-concept in record time.

AI, VR, and AR are just a few of the acronyms Mack has a hand in fleshing out. Like lighthouses that help steer Axiom Zen towards the future, Mack lights fires in product and marketing to see which ones burn the brightest.