Certified Word Nerd
- Communications & brand management
- Content marketing
- Copy editing
Without language nothing can be understood; Yasmine gives Axiom Zen the language it needs to understand, and explain, itself.
Yasmine focuses her considerable might on crafting brand identity, messaging, and marketing strategies for Axiom Zen’s products and partnerships, as well as creating and shaping marketing plans for our external communications. She also writes and publishes thought leadership posts, lending her voice to other Axioms who need a hand putting their thoughts on paper.
At university, Yasmine studied English Literature, but her thirst for learning continued after graduation. She supplemented her degree with language lessons and storytelling courses before going on to a position in technical and design recruitment at Mobify. Refusing to be bound by her title, she eventually moved on to HR and talent marketing.
Starting as a marketing intern at Axiom Zen, Yasmine quickly made herself invaluable. She is our go-to resource in defining Axiom Zen’s brand, editing and crafting copy, and keeping projects organized via ZenHub—when she isn’t bringing the whole office to tears sharing feel-good videos about rescuing animals. She also helps run CryptoKitties communications, whether it's messaging an update on our product or pushing out the daily blog post.
- Practicing hot yoga
- Smothering Tarzan and Tron (her cat and dog)