Database Marketing Manager - Email, CRM

Vancouver, BC
A little about us:

Dapper Labs is the company behind CryptoKitties. Formed in February 2018, Dapper Labs was spun out of Axiom Zen to spread the benefits of decentralization through the power of play, fairness, and true ownership. Notable investors in Dapper Labs include Andreessen Horowitz, Union Square Ventures, Venrock, Google Ventures, Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. CryptoKitties is the world’s most popular blockchain application outside of cryptocurrency exchanges.

We are seeking a full-time Database Marketing Manager to design and optimize our email marketing campaigns, evaluate their effectiveness, and implement new strategies to increase engagement. In this position you’ll play a key role in growing the business through your insights, and you’ll help shape the way a revolutionary new technology is introduced to, and adopted by new audiences.

What we’ll accomplish together:
  • Email loops that result in engagement and achieve network effects for consumers, developers and partners
  • Email marketing that entices users to deepen relationships with, and cross promotes, our products
  • Continuously improve marketing efforts through data analysis
  • Create a suite of impactful reporting for marketing analysis based in data to assist product and marketing business decisions
What this role entails:
  • Creation of triggered email drips resulting in improved conversion
  • Email support for campaigns across all our products
  • Working closely with campaign managers to map out email and data aspects of projects
  • Writing email copy that encompasses each product’s unique brand
  • Finding new and impactful ways to expand the size of the database
  • Finding new ways to improve the database including, but not limited to, segmentation or tool selection
  • Working with the marketing team to improve marketing reporting for all campaigns and products
  • Working with the data team to ensure tracking and funnel conversion are properly implemented and considered for all campaigns
  • Creating templates and working with the data team to pull campaign specific reporting
A little about you:
  • Demonstrated excellence in a Marketing position with a focus on email marketing campaigns and automation
  • We believe in processes and the power of planning, but you will often have to roll with the punches and prioritize the most impactful tasks on the fly
  • You make data driven decisions
  • You communicate well across many stakeholders
  • You see opportunities to improve marketing and can identify KPIs
  • You relish marketing a variety of products and being part of the team responsible for bringing new ones to market and making them successful
Dapper team members are humble and curious entrepreneurs, builders, and tinkerers who share a passion to demystify blockchain technology and tap its potential to create change in the world. Our people are our greatest strength: our diverse crew flourishes in a distributed hierarchy where personal autonomy and professional growth are encouraged. We value our culture above else: regardless of where you came from, what you studied, or who you used to work for, your role here will necessitate both a high level of creativity and strategic thinking on complex issues. Everyone here is a founder, and no one fits in a box. We’re all driven by an insatiable thirst for learning and development, and that’s what brings us together.