Technical Product Marketing Manager, Cadence (new programming language)

Remote (PST time zone)
Dapper Labs is at an inflection point in our journey and it might be the perfect time for you to join us. Less than 6 months ago we launched NBA Top Shot on the new Flow blockchain and it is already on track to be the fastest-growing marketplace in history. Over $500 million in sales and over 300k active users driven by organic growth. We're now profitable and ready to invest in building out the ecosystem so everyone can benefit.

We are looking for a technical Product Marketer to help us explain Cadence to the world. Cadence is a safe and easy to use programming language built from the ground up for smart contracts and decentralized applications. Unlike previous programming languages like Solidity (used in Ethereum) or Rust and others (use in non-blockchain apps), Cadence includes functionality to represent crypto-native concepts of ownership and access control in the programming itself. This is known as "resource oriented programming" and is a similar paradigm as adopted by the Diem / MoveVM technical team.

You can learn more about Cadence by hearing our team speak about it, but we really need your help to tell these stories more widely:
– NBA Top Shot smart contracts: https://www.youtube.com/watch?v=5pMDZRqWQc0

We believe in an open digital future: one where people own the assets they pay for and have full transparency into the software they're using. We believe users should have the choice to leave apps without leaving the underlying network, and that the users and developers that constitute a network should benefit directly from the value they're helping create. Crypto, or blockchain, is the technology that enables this future. Blockchains are public computers that anyone can access, everyone can trust, and no-one can block or take down. Currencies and collectibles are only scratching the surface of what's possible.

 

Jobs to be done
  • Create the narrative, marketing strategy and the storytelling around Flow blockchain, specifically focused on the Cadence programming language
  • Define and evolve product positioning, branding and messaging in cooperation with product management, design, data and analytics, marketing, business development and other partners across the organization
  • Create on-brand, best in class content, tailored to appropriate customers, including in-product messaging, website content, landing pages, launch material, emails, training and education materials
  • Develop and execute adoption and go-to-market plans, including ongoing marketing campaigns, to deliver against outcomes and achieve business goals
  • Define and execute on new product and features launches, including measuring their impact and increasing their adoption. Execute competitive research and develop assessments of the competitive landscape.
  • Work with research and data teams to produce quantitative, qualitative, and insights that influence product strategy and shape external narratives.
  • Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment

  • In short, help tell the story of the Dapper platform: what Dapper is, why it is a groundbreaking platform, and where it is going. Create product launch plans, go-to-market strategies, and collaborate with product managers on holistic feature release campaigns (email, social, ads, etc)

  • Assist with QA on new features (you have to know the feature / product in order to better message exciting new releases)
  • Help define our brand voice and tone
  • Define Cadence and Flow blockchain's unique product offering, its superpowers, and how it differs from the competition
  • Help foster and grow a community via social channels. Create social channel strategy while gathering community feedback to help inform product decisions, product / feature adoption, and the overall success of a product / feature 
  • Collaborate with designers (and engineers, if needed) to revamp Flow's website and overall web presence.
  • Craft compelling copy: blog content, FAQ entries, social copy, website copy – telling the Flow story takes someone with a love of words.
More about Dapper Labs:

Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet, the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.

Our mission at Dapper Labs is to make the world a more open, empowering, and enjoyable place through consumer adoption of decentralized technologies. We have raised over $300M from leading VCs including Fred Wilson (USV) and Chris Dixon as well as Venrock, Samsung, Google Ventures, Coatue, NBA players, and global artists, among others. Dapper Labs partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.

Visit our website to learn even more about Dapper Labs, including information about benefits and perks.