When the Medium IS Art, How Does Art in the Medium Differentiate Itself?

by Wren Handman

Visual mediums are inherently artistic. Whether it’s a popcorn blockbuster film or a live concert by your favourite band, artistic intention permeates every visual experience.

That’s exceptionally true in virtual reality, where every blade of grass, every speck of dust, has to be carefully rendered by an artist. Like video games and animation, the world of VR is a world of art.

So how, then, do artists distinguish themselves from the masses?

    Axioms are early innovators in emerging technologies.

    Our team of interdisciplinary creatives utilize their insights into new technology to design groundbreaking and delightful product experiences.

    Let's build the future together