Plume Design & Axiom Zen
Both remotely and on the ground, our team integrated with Plume Design to add our expertise in UX, UI, and other design-centric services. Plume Design’s internal data visualization dashboard was conceived, considered, and completely built out in under two months. From there we crafted the design for the consumer app experience, helping to make an incredibly high-tech solution accessible to consumers.
Plume: a routerless rebel
Plume’s mission is to completely reinvent home WiFi. Instead of building on existing WiFi technology (like the world needs another router), they go a layer deeper and dissect the very architecture behind the networks. With Plume you get the world's first self-optimizing WiFi network powered by the cloud.
Visualizing the future
In addition to helping accelerate design and development for Plume’s consumer-facing mobile apps, Axiom Zen developed a powerful, comprehensive, and shockingly gorgeous data visualization dashboard. This dashboard provides the Plume team with a variety of analytics to inform the design, usability, and performance of the app and associated devices.
Pretty, powerful, and beyond functional
Plume’s consumer app needed to be beautifully functional and completely frictionless. Axiom Zen crafted the app’s entire user experience, including initial wireframes, onboarding, and visual design. We needed an app that gave as much care and attention to elegance as the Plume pods themselves, turning Plume Design’s transformative technology into an intuitive joy to use.
A product you can believe in
Only seven months after their consumer launch, Plume raised $37 million in a third round of venture financing to bring their technology directly to service providers. Among the investors were Comcast, the largest broadband provider in the United States, and Presidio Ventures, a sister company of J:Com, one of Japan’s broadband providers.
Plume’s prior investors, including Liberty Global, Shaw Cable, and Jackson Square Ventures, also joined in the new funding round, which brings the total amount the company has raised to more than $63 million.