Featured multiple times by Apple – including as one of the twenty-five Best Apps of 2015
of January 2015
in 88 countries
Timeline & Axiom Zen
The Timeline team approached Axiom Zen with an exciting challenge: design an immersive, mobile-first platform for modern audiences to explore human history.
First, we had to determine how to make human history manageable. We looked to Wikipedia, which collects over 500M monthly views. The majority of those views, we discovered, are from people seeking the history behind what is happening today.
The Art of War: A Nazi Treasure Trove 1
Has China Failed Mao’s Promise of Gender Equality? 2
How a Freed Slave Took on Napoleon... and Won 3
50 Years of Photographing Earth from Above 4
Venus in Plaster: The Long, Weird Story of Mannequins 5
50 Years of Photographing Earth from Above 6
Harnessing big data for content discovery
In addition to designing a beautiful responsive web browsing experience and an Apple-featured iOS app, Axiom Zen worked with the Timeline team to develop a suite of intelligence products backing up the consumer experiences.
For more efficient news discovery, we use natural language processing and semantic data sets to review and understand articles, quickly providing context that Timeline’s editors can use to supercharge their writing. Timeline’s technology discerns not only what events are being referenced, but also how those events relate to one another in the grand scheme of history.
To facilitate editorial calendars and the end-to-end publishing cycle, we developed a custom CMS. And to accelerate the research and editorial process, we built custom Authoring and Curation tools specially adapted to the Timeline format and workflow.
Timelines were designed to evoke the tactility of flipping through cards. Though saturated with history, the reading experience needed to feel fluid and buoyant.
Responsive time markers keep readers located in time and space. For on-the-go reading, the Timeline View Button showcases time, place, and event. These and other referenceable design details – all written entirely in Swift – enable a seamless, at-a-glance exploration of human history.