ZenHub & Axiom Zen
ZenHub began as a scrappy startup, gaining early traction with the open source community in GitHub, the world’s most popular code hoster. Early adopters were mostly developers eager to ditch clunkier project management tools.
As the only project management solution displayed in GitHub, ZenHub held a unique advantage: capturing even a percentage of GitHub’s 10+ million users would be a win.
Soon, teams at Facebook, Microsoft, NBC, and others caught on. It was time for ZenHub to evolve.
GitHub Issues Prioritized
in Organic Traffic
in Clicks to Download
in Key Feature Activity
Project management, evolved.
ZenHub’s features were designed to parallel GitHub’s famously minimal UI. But seamless design came at a cost: our research found some customers were unsure which features were ZenHub’s, and which were GitHub’s.
We redesigned each feature with discreet touches of branding, while retaining the ‘get-out-of-the-way-ability’ that developers loved. The redesign concretized the ZenHub image and increased brand recognition without distracting users.
2.0 updates centered around key retention drivers. New features, like Burndown Charts, target key decision makers at large-scale organizations.
Growing up and staying playful
ZenHub 1.0’s eye-catching black-and-yellow branding screamed “startup”. For 2.0, we overhauled the once-minimal website with sleeker branding that is trustworthy, but never boring.
All-new content, including a rich tutorials section with educational material, is perfectly primed for a growing Enterprise audience. The result? A new brand that’s mature, and playfully so.
From extension to enterprise
Enterprise companies are increasingly recognizing the ROI for internal collaboration products. A project management tool displayed in GitHub Enterprise would help customers make the most of their existing (and substantial) GitHub Enterprise investment. Indeed, customer research showed that ZenHub increases GitHub usage by about ~97%.
ZenHub Enterprise was engineered to meet the deployment requirements of Fortune 100 companies. While similar to the web product, this new product came with its own technical challenges. ZenHub Enterprise is hosted behind customer firewalls, on their own servers; ad hoc feature improvements become impossible.
Feature release schedules had to be bundled to keep customer overhead minimal. We worked with the ZenHub team to engineer a far more robust product, enabling more evergreen builds.
We modeled the ZenHub Enterprise deployment on GitHub Enterprise, making installation and team onboarding as familiar as possible.